B2B data intelligence for larger organisations

See where commercial momentum is building.

TICO helps larger B2B organisations determine where growth is achievable, which markets, audiences and accounts deserve priority, and how marketing and sales can activate those opportunities. Grounded in customer and market data and analytics, and strengthened with AI where appropriate.

Where needed, we also supply and implement the data, platforms and outreach tools that enable marketing and sales to put those insights into action immediately.

Explore our clients’ commercial challenges

An olive-green path through a warm architectural landscape towards an open horizon — Commercial growthFrom direction to momentum.

20+

years of experience in B2B data intelligence

single point of contact for direction and continuity

strategy, tactics and operations aligned

Commercial reality

Plenty of commercial opportunities. Which deserve priority?

Larger B2B organisations rarely lack data or commercial opportunities. The challenge is to determine which opportunities will genuinely contribute to growth and where marketing and sales can deploy their capacity most effectively.

Recognisable client questions

Which commercial challenge is your organisation facing?

07Is your organisation facing a different commercial challenge?Tell us what is happening

Selected challenge

Which accounts deserve priority?

The challenge

We have hundreds or thousands of existing and potential accounts, but lack clarity on which companies best fit our propositions. As a result, commercial capacity and campaigns are spread too broadly.

The solution

TICO combines internal customer and sales data with external company, market and commercial characteristics. For each proposition, we define what distinguishes an attractive account and translate this into selection criteria and evidence-based account scoring.

Products and tools

ICP and account profiles
Proposition-to-account matching
Data enrichment and account scoring
Account selections for CRM and activation
Priorities dashboard

The outcome

A prioritised account selection for each proposition. For every account, you can see the strength of fit, the available potential and why it deserves commercial attention.

Delivery

Fully outsourced, hybrid or managed in-house — aligned with your team and available capacity.

Discuss this challenge

What TICO does

TICO reveals where commercial opportunities lie, which markets, audiences and accounts deserve priority, and which signals call for action. We connect customer and market data with analytics and translate the resulting insights into concrete choices for marketing and sales.

Strategic direction

We bring together market potential, customer value, segments, propositions and white spaces. This reveals where the organisation is best positioned to grow.

ICP, segment choices and an evidence-based growth direction.

Tactical focus

We translate the chosen direction into specific audiences, account selections, buying groups, relevant contacts and commercial signals.

Prioritised accounts, leads and clear reasons to take action.

Operational activation

We make priorities actionable through selections, signals, dashboards, tools, and practical CRM and sales processes.

Concrete commercial priorities and follow-up for marketing and sales.

From data foundation to commercial activation

TICO combines advice, data, technology and execution. Depending on the challenge, we deploy individual components or bring them together into one effective commercial solution.

Data foundation and data quality

We enrich, connect and maintain customer and market data. This includes data-quality programmes and support with selecting, supplying and implementing CDP solutions.

Market and customer intelligence

Using analytics and, where relevant, AI, we map market potential, determine which segments and ICPs deserve priority, and reveal opportunities for customer development and commercial growth.

Targeted activation

We provide enriched, insight-driven and prioritised account and contact lists, outreach software and B2B website visitor identification, enabling marketing and sales to act with greater precision.

Advice and project support

We provide independent advice on data sources, software and suppliers, complemented by implementation support, project leadership and assistance with day-to-day execution.

The components can be deployed separately or combined. TICO advises, supports and supplies the required data and tools through specialist partners. You choose the model that fits: fully outsourced, hybrid or managed in-house, with your organisation handling execution and TICO providing the data, tools and expertise.

Why TICO

Data, insight and activation in one coherent approach.

A commercial challenge rarely calls for a single data source, tool or specialist. TICO brings together the right expertise, data and technology, with one dedicated point of contact safeguarding coherence, quality and progress.

Senior expertise from insight to activation

TICO combines customer and market data, commercial signals and analytics. We translate these into clear market priorities, precise audience and account selections, relevant contacts and concrete opportunities for marketing and sales to act on.

This is how commercial momentum builds.

From insight to execution. Everything connected.

Jefry leads the commercial process and ensures that strategy, analysis and activation remain aligned. TICO brings together the expertise each challenge requires, so you work from one clear commercial direction rather than a collection of disconnected solutions.

Independent in data and technology

TICO selects and combines the data sources, software and technology that best fit your objectives and established ways of working — independently of any single supplier.

Established business partners

Dun & Bradstreet Nederland

Part of FD Mediagroep

How we work

From commercial challenge to evidence-based priorities.

We start with the commercial decision that needs a stronger evidence base. From there, we map the available data and missing insights, set priorities and make them actionable in campaigns, dashboards, CRM and sales follow-up.

Define the direction

We bring together the commercial challenge, growth objectives, propositions and available data. We then determine which choices need to be made and what information is still missing.

OutcomeA clear analytical direction and robust criteria for market, audience and account choices.

Develop insight and priorities

We combine internal customer and sales data with relevant company, market and behavioural signals. Analytics — and AI where it adds value — reveal where potential lies, which accounts fit and when commercial momentum is building.

OutcomeAn evidence-based analysis with market priorities, audience and account selections, relevant contacts and concrete commercial opportunities.

Turn insight into action

We translate the analysis into selections, signals, dashboards, tools and practical processes for marketing and sales. This clarifies which company deserves attention, with which proposition and message, and at what time.

OutcomeConcrete commercial priorities that teams can put to work. This is how commercial momentum builds.

A way of working that fits your organisation.

Not every organisation needs the same level of support. TICO therefore offers three ways to work together:

Fully outsourced

TICO carries out the analysis and implementation and supports commercial activation.

Hybrid

TICO works alongside the internal team, adding the data, expertise and technology that are missing.

In-house

Your organisation handles execution. TICO provides the required data sources, analyses, software and specialist support.

The delivery model can evolve throughout the engagement as the knowledge and capacity within your organisation grow.

Which commercial challenge requires support?

From strategy and data to insight and activation: in an introductory meeting, we determine where TICO can make the difference and which first step is needed.

Book an introductory meeting

A keel-billed toucan among the green canopy in Cahuita, Costa Rica — Costa Rica · Pura vidaThe origin of TICOPhoto: Aleksandar Popovski / Unsplash ↗

About TICO

Business acumen. Personal commitment.

TICO was founded on one conviction: data only creates value when it enables people to make better commercial decisions. That is why we combine business acumen with personal commitment and remain involved until insights are genuinely put to work.

The name TICO

Jefry was born in Costa Rica, where a Costa Rican man is commonly called a Tico. Ticos are known for their warm, open and welcoming nature and for pura vida: an outlook on life centred on personal attention, connection and appreciation for what truly matters.

That heritage is reflected in the way TICO works. We take the time to understand the organisation, its people and the commercial challenge. Data and technology are not the starting point; they are the means to make better decisions together.

TICO combines Costa Rican warmth with Dutch pragmatism and more than twenty years of experience in B2B data intelligence. We make complex challenges manageable, translate insights into achievable actions and stay involved until marketing and sales can move forward with confidence.

Jefry, founder and commercial lead at TICO Marketing

Jefry Wierenga Irias SandovalFounder and commercial lead

About Jefry

Personal leadership. Specialist expertise.

Jefry is the founder, commercial lead and dedicated point of contact. With more than twenty years of experience in B2B data intelligence, he connects commercial strategy with customer and market data, analytics, technology and practical application across marketing and sales.

His strength lies in listening, asking the right follow-up questions and reducing complex challenges to clear choices. He safeguards the connection between the commercial challenge, the analysis and the activation.

Depending on the engagement, TICO brings together the right expertise. This combines personal accountability and continuity with the specialist capability needed to turn insights into action.

View Jefry’s LinkedIn profile

Meet TICO

Where does your organisation still lack direction, focus or execution?

In an introductory meeting, we explore where the greatest commercial opportunity or constraint lies and which first step can deliver genuine value.

Book an introductory meeting 06 39 04 28 58 jefry@ticomarketing.nl